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Spotlight: Nomads making tracks in app development, world of video

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Photo by Patrick Farrell of Kostresevic inside Miami Entrepreneurship Center, where Nomads has an office. 

 

 

Nomads, founded in 2011 by Bosnian immigrant Andrej Kostresevic, specializes in building high-scale video platforms for clients. Now the company has clients all over the country and is launching its own product, too.

Company: Nomads

Headquarters: Miami.

Concept: Nomads is an elite tribe of cloud and mobile engineering talent, specialized in building high-scale video platforms for mobile, web and connected devices. Its clients range from startups to a top U.S. sports league.

Story: At the age of 11, Andrej Kostresevic escaped Bosnia in 1992, one year after the start of the civil war, and one day after the borders were officially closed. He lived as a refugee in Serbia until about three months before the bombing campaign of 1999, when he managed to come to the U.S. The naively optimistic 17-year-old arrived alone with nothing but two suitcases and rudimentary programming skills.

“This experience is something I still draw from when the going gets tough, and I am still reminded frequently of the incredible importance of pure confidence and willingness to just go for it,” he said.

After working his way through Luther College in Iowa and then gaining more technology work experience for a number of years at Bombardier Recreation Products, Tire and Battery Corp., Myxer and other companies, he had the entrepreneurial itch. He took the plunge in 2011 and started Nomads in Miami.

“Nomads was born from an organic need I saw from the Miami community while organizing the Miami Android Developers,” said Kostresevic, CEO. “The group was getting frequent inquiries from startup founders looking for mobile engineers, as well as from engineers looking for work. I put those two together and that formed the basis for the tribe.”

The company quickly grew, as Nomads began working with startups all over the country, and it often takes equity in partial exchange for services. Today, its clients range from startups to the nation’s leading broadcast provider. Its apps have generated over $2 billion in revenue for Nomad clients and have won accolades, Kostresevic said. As one example, the work Nomads did for one of its clients was recently highlighted on stage by Google at one of its major launch events.

Nomads now also launches its own products, driven by opportunities and needs it runs into working with clients. “Our incentive is to maximize a client’s likelihood of success,” Kostresevic said. Its first product: NomadTV.

“The problems we’ve been solving for our clients over the last four years have helped us identify several interesting opportunities, which we have pursued into new proprietary products such as NomadTV,” Kostresevic said. Rather than using digital distributors such as Amazon, Hulu, Netflix and YouTube, companies increasingly wanted to get their video content directly to consumers but had limited engineering capabilities and found development costs for a custom video application too high. NomadTV allows content owners to create their own branded video apps for mobile, web, and connected devices.

“NomadTV offers a scalable, customizable, industry-standard Netflix-like experience, with no upfront engineering effort, and low up-front expense. We provide this product as a service, for the most popular mobile, web and connected devices. The end result is the ability to deploy our customers’ catalogs via a set of custom-branded apps for all major platforms, literally overnight.”

Launched: 2011.

Management team: Andrej Kostresevic; Marly Rufin; Vojkan Dimitrijevic; Giannina Amato.

No. of employees: Five employees and more than 50 contractors.

Website: www.nomads.co.

Financing: Nomads is self-funded through a fast-growing service business.

Recent milestones: 300 percent growth year-over-year for three consecutive years. Built the flagship video product for a top U.S. sports league. Expanded footprint into Puerto Rico. In addition to scaling services, Nomads launched its first product, NomadTV.

Biggest startup challenge: Scaling the revenue of a service business requires a corresponding scaling of the team. “We’ve been able to overcome this challenge by being unconstrained by geographic location, but the inherent variability of demand for services still presents some unique challenges for growth,” Kostresevic said. “While we are able to mitigate these by extensive use of independent contractors, we look forward to the type of growth we expect to achieve through our new products, which can be scaled more independently of team size.”

Next steps: Diversifying revenue sources by scaling products, such as NomadTV.

Kostresevic said his team is excited about the possibilities in this transformative industry: “We are already seeing a proliferation of content that could not exist in the traditional high-stakes broadcast world, and we believe this will have a transformational effect on our society at large. No other industry shapes our worldviews quite as much.”

- Nancy Dahlberg @ndahlberg

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NomadTV allows any content owner to create their own branded video apps for mobile, web, and connected devices (top photo). Nomads don't always work in the same physical space, but when they do, it's probably in front of a whiteboard (middle photo). Part of "the tribe" during a live taping inside one of their clients' studios (bottom photo). 

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