By Olga Granda-Scott
As an early adopter of many early initiatives in Miami’s startup scene, I’ve enjoyed several years of conversations surrounding the hows and whys of investing in a technology-enabled entrepreneurial ecosystem.
Most recently, I turned my focus to the intersection of that entrepreneurial community and the arts. What I’ve observed are the essential building blocks the arts industry has employed in creating a community which now boasts a monumental economic impact while establishing a global brand.
I believe Miami’s arts scene is a true case study for the “innovation economy.” Here’s why:
P3s. Before it was a trendy acronym, private-public partnerships were laying the groundwork for the creative powerhouse that is Miami today. From the contribution of public lands to cultural organizations to cemented affiliations with public institutions of higher education (The Wolfsonian-FIU, MDC’s Miami International Film Festival, etc), these partnerships have given each side of the relationship opportunities to maximize their scalability and impact. These are cases in which the sum is exponentially greater than the parts.
Training. To name a few, a single decade saw the creation of: the New World Symphony, New World School of the Arts, Miami City Ballet, Design and Architecture High School, YoungArts, ArtCenter South Florida, Miami Light Project, Bakehouse Art Complex, and the Rhythm Foundation.
All of these institutions, some public, some private, were founded with aspirations to achieve artistic excellence at national and international levels and have sought to develop artists and audiences, from children thru post-graduates. Alumni are now making strides at home and abroad, pointing to Miami as their seminal reference.
Financial resources. From government grant programs to private foundations, aspiring artists and potential founders know there are annual funding opportunities from a few hundred dollars into the millions. Locally, the County’s Department of Cultural Affairs, the Knight Foundation, and the Miami Foundation are exemplary entities who have led this charge with boundless ambition and sustainable results.
Want $1,000 to try out a quirky idea? Apply for a micro-grant from the Awesome Foundation. Need $5,000 to host a choreographic festival? Solicit for a grant from the Funding Arts Network. Dream of $250,000 to launch a seaside artists’ residency? Pitch 150 words during the Knight Arts Challenge.
Everyone has a place to start exploring and seek the financial resources to get off the ground -- and know those public and private supporters will be there for continued capitalization if a successful product and experience is being delivered. Much of that funding doesn’t come with strings attached, permitting a level of self-driven independent creativity that is equally essential for success.
Millions of dollars have been pumped into the local arts industry establishing schools, residencies, companies, work spaces, museums and cultural facilities -- all because the arts transform communities. The arts transform neighborhoods. The arts transform lives.
Now read that paragraph again, replacing the word “arts” with the word “technology.”
If we want to have global stature in technology as we do in the arts, we already have a proven model for success.
Olga Granda-Scott is a Cuban-American entrepreneur, raised in Miami. Olga co-founded TheHighBoy.com, an online marketplace for antiques and art to help other mom-and-pop shop owners compete in the digital world. After having secured a 7-figure investment round and winning the Miami Herald's Business Plan Challenge in 2015, Olga chose to pursue a new venture aimed at combining her experience in the arts and business with her passion for social impact. A believer in public-private partnerships, she is currently the Executive Director of the Coconut Grove Playhouse Foundation, whose mission is to expedite the restoration of the historic site as a world-class cultural and civic anchor. Follow her on Twitter @GrandaScott.