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Meet WIN Lab Miami's first accelerator class; 8-month program begins this fall

WinLAB2

By Nancy Dahlberg / ndahlberg@miamiherald.com

Fashion, food and beverage, sports, travel and hospitality, education, media, music, healthcare, technology. Women-led startups in all of these industries will be part of the first class of the WIN Lab entrepreneurship accelerator.

FarraWIN (Women Innovating Now) Lab, an eight-month early-stage accelerator program developed at Babson, announced Thursday the 24 entrepreneurs from 21 companies that will take part in the first Miami program, with $800,000 in funding from the Knight Foundation. Nelly Farra, director of WIN Lab Miami (pictured here),  said 183 entrepreneurs applied, 80 of them went through second-round interviews, and 40 pitched to a panel of entrepreneurs for the final selections.

"All the women who were accepted into WIN Lab truly are thinking big about their businesses and really are these women I feel will be the next generation of women CEOs," said Farra, adding that nearly all of the businesses have an MVP (minimal viable product) and some market traction  and most already  are generating some revenue.  

WIN Lab will kicks off at the end of this month with a retreat, and then the women will meet weekly on Tuesday evenings to learn about finance, growth planning, pitching, leadership and technology.  "What we will be focusing on is growth -- positioning their companies to scale as they build the foundations of their businesses," Farra said.

Each WINner, as the participants are called, will have a coach. Some include Cecile Alper-Leroux, Vice President of Innovation at Ultimate Software, Yamile Elias, Director of Business Innovation & Global Marketing for PepsiCo; Pamela Fuertes, Vice President of International Economic Development Programs for The Beacon Council; Julie Greiner, former Chief Corporate Officer of Macy's; and Teresa Weintraub, Managing Director at Merrill Lynch. Akerman will be sponsoring the 2016 program and providing legal education and support to the WINners.

The next WIN LAB public event will be a WIN Lab demo night on Oct. 27 at Venture Cafe, and there will be public WIN LAb  events monthly.

WIN Lab was born in the Boston area, Babson's home, in the fall of 2013. Miami is the organization's first expansion city.

Heatherjean MacNeil, co-founder and global director of WIN Lab who manages both the Boston and Miami programs, was impressed by the  high-quality applications from Miami. "Many of the applicants demonstrated high-growth potential that are eager to scale. This is very much reflected in Miami's inaugural WINners. Since the Lab in Boston focuses on the Babson student population, [Boston's] WINners are entrepreneurs that are both at the ideation and beta stage. Miami's WINners are post-proof of concept and positioned to grow."

MacNeil said the WIN Lab experience will be primarily the same in both  locations, but because of the support of the Knight Foundation, Miami's WINners also have access to CIC Miami's 24-hour co-working space in a dedicated WIN Lab area. There may be  virtual platforms to host a series of speed-networking events between both Labs  to further leverage the power of the WIN network, she said. "We look forward to raising the profile of these innovative, women leaders in Miami and beyond."

Here are the companies and the entrepreneurs who will be participating in the first group from Miami, announced at a community event  at Venture Cafe at CIC Miami Thursday night (WINners were introduced and gave their rocket pitches, pictured above).  Company descriptions provided by the entrepreneurs are provided below.

AASO: Luisa Santos

AASO believes that people want and deserve the ability to quickly make the freshest, highest-quality ice cream possible in the comfort of their home. Currently, the fastest option to make ice cream at home requires chilling a bowl in the freezer for a few hours then actively freezing for 25 minutes and delivers sub-par results. AASO enables its customers to make a serving of ice cream in less than five minutes using technology.

ALPHATECHBLOCKS: Marilu Rios Kernan

AlphaTechBlocks are traditional looking alphabet blocks that interact with our mobile apps, creating playful learning experiences for toddlers and preschoolers.

APOLLONIX: Terri-Ann Brown & Jessica Shin

Apollonix is an online exchange where dentists and dental laboratories can easily facilitate dental prosthetics transactions.

BAMMIES: Rosario Chozas & Julia Ford-Carther

Bammies is a fashion line that stands for business + jammies and is changing the way women get dressed. Bammies offers two capsule collections each year focused on minimizing morning decision fatigue as well as helping women use fashion to feel comfortable in their own skin.

BARRIO: Romina Ruiz-Goiriena

Not a network. Not an outlet. Not conforming to how you define Latino. We reach and breathe digitally—creating a Barrio of media properties.

ENDLESSLY ORGANIC: Stefani Paulinelli

Endlessly Organic is an organic buying club. Endlessly Organic sources the best farm fresh organic produce and delivers it to your home, neighborhood or workplace at a significant discount. Endlessly Organic's mission is to provide high-quality farm fresh organic produce to its members at a discount.

JAIMIE NICOLE: Jamie Nicole Shepard

JAIMIE NICOLE’s mission is to create innovative pieces of art in jewelry, by blending distinctive designs with absolute authenticity. It exists to provide its customers with a perfect mix of everyday luxury and simplicity through premium materials and product of unique elegance. Its products are thought and crafted to exceed its customers’ expectations.

LEMON CITY TEA: Gail Hamilton

Lemon City is founded and operated by first-generation American women, and strives to offer high-quality, ethically-sourced teas inspired by the crazy, complex, diverse, and exciting city we call home: Miami. Lemon City develops and curates its Miami-inspired teas with Latin American, Caribbean and South Floridian flavors in mind. From a complex summery mate, to a mango enhanced black iced tea and our soon-to-be-released signature Cafeci-té, our products proudly showcase this city's robust culture, vibe and energy.

MUNDO LANUGO: Carla Curiel

Mundo Lanugo is a children's entertainment property that helps connect kids to universal values through the lens of the Hispanic culture, and promotes the Spanish language.

PALMPRESS: Jessica Do

Palmpress is a personal craft coffee press for hot and cold brew. Superb coffee, brewed by you.

PIERCE PLAN: Kelly Pierce

The Pierce Plan is the only Learning Management System (LMS) that automates a cumbersome process to ensure high school student-athletes are academically eligible per NCAA to play in college and academically prepared to compete in the classroom.

QUVEL: Katherine Clase

Quvel is an innovative limited edition casual footwear brand that allows customers to enjoy unprecedented degrees of customization and personalization at an unmatched value in the industry. Each shoe is made to order, carefully handcrafted and delivered at record speeds.

ROOMS2NIGHT: Anemone Hartmann

Rooms2night brings hotel e-commerce to independent and local hotels in rural areas of Latin America where good internet connection is not available. Rooms2night's software allows these hotels to gain access to a new market.

SCHOOL CLIMATE SOLUTIONS: Maribel Gonzalez

School Climate Solutions (SCS) is the premier online solution for 1st to 12th grade student success related to student safety, social emotional skills, and mental health. SCS provides online educational material that helps schools and districts implement and grow successful schoolwide programs that emphasize whole child development and positive school cultures.

STOW SIMPLE: Silvia Camps

Stow Simple is an on-demand storage company designed to eliminate the hassles of traditional self-storage. Developed with the customer in mind, Stow Simple will pick up, photo-catalog and store items in a fully climate controlled facility, which can be delivered back to the customer with the click of a button. Offering easy online scheduling, clients can see and access their belongings without ever having to visit a storage facility. [Stow Simple was also a 2015 Miami Herald Business Plan Challenge winner.}

TAPTL: Mary Wolff

taptl is the world’s first company to invent, manufacture and sell customizable transparent touch-screens. Our displays can be used as windows, kiosks, directories, “TVs,” or computers for personal or business use.

THINK LIQUOR: Jamie Futscher

Think Liquor is redefining the traditional liquor store and becoming the #1 place to purchase alcohol. Bringing modern technology and premium customer service to the liquor industry. Removing the complexity and making it as easy to purchase wine & liquor online as it is for any other product.

UNA PIZCA: Andreina Morales & Ana Schloeter

Una Pizca is creating the most trusted cooking site in Latin America, offering curated recipes and cooking tips that are tested for quality and ease of use. At Una Pizca, we are bringing our love of food to every corner of Latin America, by breaking down regional language barriers.

UX GOFER: Jacqueline Stetson Pastore

UX Gofer is a web and mobile app that makes User Experience Research easier, faster, and more accessible.

ZUKE MUSIC: Arielle Cohen

Zuke Music is a networking and project management tool for music industry professionals with the ultimate goal of enabling better music discovery,collaboration, and promotion.

ZULUBOTS: Elizabeth De Zulueta

Zulubots is a consumer robotics company that focuses on the design and fabrication of assistive robots for the home.

"I am truly honored to be the director of this program  and very very excited to be be working with the caliber of the women that are in the program this year," said Farra. "This will be an exciting year for WIN Lab and an exciting year for Miami too."

Read more about the launch of WIN Lab Miami here and here.

Follow Nancy on Twitter @ndahlberg.

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